![]() ![]() The company said Corona Extra’s dollar sales were up 5% in the U.S. The statement came shortly after the public relations agency 5WPR released a survey that said “38% of beer-drinking Americans would not buy Corona under any circumstances.” ![]() issued a press release at the beginning of the pandemic, refuting claims that the coronavirus had a negative impact on the company. The classic saying that all publicity is good publicity seems to have held true for the Corona beer brand, which weathered a worldwide pandemic despite an unfortunate name similarity with the infectious disease that caused it.Ĭonstellation Brands - which owns the rights to sell Corona in the U.S. How has the pandemic affected the company now that the word “corona” brings to mind a virus and not someone lounging by the beach with a beer? Most memorable was everything in the fridge cowering from a bottle of Corona beer. Listener Stacey Higdon from Wichita, Kansas, asks:īefore COVID-19 really hit the U.S., I remember seeing lots of light-hearted jokes and memes about the virus and beer. Corona beer logo meaning series#Ever wondered if recycling is worth it ? Or how store brands stack up against name brands? Check out more from the series here. average analysis: Calories: 60, Carbs: 17.5 grams, Protein: 1.3 grams, Fat: 0.This is just one of the stories from our “I’ve Always Wondered” series, where we tackle all of your questions about the world of business, no matter how big or small. The refreshing flavor and carefree attitude of Corona Extra holds a respected place in U.S. Corona embodies “La Vida Más Fina” or “The Fine Life” as a modern expression of the brand’s lifestyle. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca, Corona Hard Seltzer and Corona Non-Alcoholic. As always, Corona encourages consumers to enjoy its products and relax responsibly. To learn more, visit, and refresh your perspective by following on Instagram, Twitter and Facebook. Identifiable by its light-blue label and cap, Corona Non-Alcoholic is line-priced with Corona Extra. “This innovation embraces the broadened mindset of our consumers and ensures that we have the perfect beer, no matter the occasion.”Ĭorona Non-Alcoholic is available now across the country in packs of six 12-ounce glass bottles. “We’re thrilled to welcome Corona Non-Alcoholic to our beloved family of brands and offer a new way to live La Vida Más Fina that doesn’t sacrifice taste,” said Alex Schultz, vice president of brand marketing, Corona. As more people approach drinking with increased mindfulness and moderation, Corona is excited to add a non-alcoholic option to the family. adults 21 and over have chosen to reduce their drinking in the past two years, and 60% of these “New Reducers” are under 35¹. A non-alcoholic beer does not mean less ritual! Drinkers are still encouraged to sip Corona Non-Alcoholic with a lime slice to maximize enjoyment.Īccording to recent data, 15% of U.S. CHICAGO, (GLOBE NEWSWIRE) - Today, the iconic Mexican beer is pleased to introduce Corona Non-Alcoholic, a non-alcoholic brew with the same crisp, refreshing flavor as the classic Corona beer that drinkers know and love but with less than 0.5% alcohol by volume and just 60 calories per serving*. Each bottle of Corona Non-Alcoholic is brewed at the same state-of-the-art production facility in Mexico as Corona Extra and uses the same brewing process. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |